What is a “Visitor” in TargetVeracity?
A real human who clicked on a campaign link and landed on your site. Bots are filtered out, so this number reflects genuine traffic.
What is a Bot?
Automated scripts or programs that interact with websites. Some are useful (like search engine crawlers), but many waste your ad spend. Veracity detects and filters them out in real-time.
What is an “Engaged Visitor”?
A visitor who spends time on your site, scrolls, or views multiple pages. It’s one of our key metrics to help you understand audience quality.
What is Bounce Rate?
The percentage of visitors who leave your site after viewing just one page. A high bounce rate can signal disinterest—or a landing page that needs tweaking.
What is a Hard Bounce?
A visitor who does not scroll or interact at all. They’re considered human but disengaged. We track these to help you fine-tune campaign targeting.
What does “Impressions” mean in TargetVeracity?
For paid ad links, this shows how often your ad was served—regardless of whether it was clicked. It's imported from your ad platform for context but doesn't guarantee it was seen.
What counts as a “Click”?
We combine reported clicks from your ad platforms with our own estimates (for organic and email links) to give a complete view of inbound activity.
What are “Page Loads”?
This reflects how many times your landing page was loaded. If it’s higher than clicks, it could mean users are refreshing or returning via bookmarks.
What does “Average Time on Site” mean?
The average duration each human visitor spends on your website. Longer times generally mean higher engagement.
What is “Average Page Views”?
The number of pages the average human visitor explores per session. A great way to gauge content interest.
What is the “Rating” metric?
Our unique quality score for traffic—on a scale of 1 to 5—based on engagement, journey depth, and validity. Think of it as your instant traffic health check.
What is First Pass or BotTraps?
This is our early-stage detection system. If a visitor shows suspicious traits, they’re silently redirected to a secure TargetVeracity-owned page for a quick check before returning to the original site—usually in under a second. This happens only once per visitor and has an extremely low false positive rate.
What is Multi-Site Tracking and why do I need it?
Multi-Site Tracking allows TargetVeracity to follow a user’s journey across related domains or subdomains—like from website.com to register.website.com—as one seamless visit. It’s only enabled when the sites are part of the same environment and has to be manually approved by our team to stay GDPR-compliant.
How do I enable Multi-Site Tracking?
Just let us know which domains or subdomains are part of your customer journey. We’ll verify the setup and activate Multi-Site Tracking for your account.
How does Multi-Site Tracking work?
TargetVeracity adds a secure tracking parameter (bcnplid=12345) to relevant links, allowing us to follow the same user journey across domains without compromising privacy or compliance.
